We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing tells a story. But for you to tell a story people will talk about, you need to know what makes your company meaningful — how it makes a difference. She’s put out this worksheet to…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.