Tag Archives: conversation

Video: Why including your customers can save your business

You’ve got a great, new idea to improve your stuff, make a little more money, and beat your competition. But before you hit the launch button, did you ask your customers about it? According to Mark Hurst, Founder and CEO of Creative Good and author of Customers Included, it’s a crucial step so many companies…

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3 ways to earn fans with your unused stuff

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] This week we’re asking you to take a look at the stuff you already have that could lead to great word of mouth topics…

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Video: How Food Network served a word of mouth feast for Thanksgiving

Invite everyone (fans, partners, and even competitors) to your word of mouth conversation and something amazing happens: The conversation becomes much more interesting, robust, and buzzworthy. That’s what Social Media Director Kate Gold and Online Editor Sarah De Heer of Food Network learned from their word of mouth campaign called “The Communal Table.” They brought…

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How to turn one conversation into a lot of conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One conversation is nice, but more is better. If you’re not using these techniques to turn small, one-to-one conversations into bigger ones, you’re missing out on…

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Remember these 4 rules when participating in conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The importance of honesty, ethics, and common sense is something we talk about a lot in word of mouth marketing. Participating in conversations is where…

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Video: Brand Autopsy’s John Moore on how to create buzzworthy topics

All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…

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3-Minute WOM Lesson: 3 places to put conversation triggers

Triggers are simple items that prompt a word of mouth conversation. Think of little, visible things that get people to ask about you. Here are a few easy places to add yours: 1. Your receipts 2. Your email footers 3. Your packages 1. Your receipts Receipts are great places to put word of mouth triggers…

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Word of Mouth Marketing Research: Rising Gas Prices and WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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