Tag Archives: BlogWell

Video: How USAA built buzz for an internal training program

Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way. Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created…

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Video: How RadioShack fueled word of mouth during the Super Bowl

Social media is a noisy place during the Super Bowl. Every commercial has a hashtag, every armchair quarterback has an opinion to tweet, and everyone’s trying to stay on top of what’s trending. According to Cosmin Ghiurau, Director of Social Media Marketing for RadioShack, they planned to beat the noise with a social media command…

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Video: How BMW turns fans into brand advocates

Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? BMW does. And they decided to do something for these fans that would turn them into loyal…

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Video: How UnitedHealth Group meets their customers where conversations are happening

One fundamental word of mouth tip: Go where your customers are talking about you. That can mean attending local events, hopping on discussion forums — or if you’re UnitedHealth Group, getting involved on Twitter. But for a regulated industry like healthcare, that’s easier said than done. UnitedHealth Group’s Senior Manager of Communications, Rachel Medina, describes…

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Video: How EMC Corporation helps their employees become better advocates in social media

Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…

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Video: How Xerox relies on content to become more than just a copier company

You probably imagine scanners and copy machines when you think of Xerox. But did you know that they’re also a business services company? One of their biggest services: Healthcare. In fact, they’re involved with over 700 hospitals all over the country and among the top 20 managed healthcare plans. So how does Xerox help spread…

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Video: How HSN goes beyond the TV to build buzz

It’s no secret that people don’t just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and in their laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn’t going to get lost in this attention gap. Instead,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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