It’s no secret that people don’t just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and in their laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn’t going to get lost in this attention gap. Instead, they went where their customers are: social media.

In her presentation at’s BlogWell conference, Maggie explains how they listen to their customers’ social media conversations to help guide what they feature on their TV programs.

In her presentation, she also shares:

  • How they build buzz before, during, and after their TV shows
  • How, in the path towards a purchase, HSN tries to be a part of the conversation every step of the way
  • What causes spikes in their customers’ social media mentions of HSN

HSN: Omni-Channel Integration Disrupts the Traditional Path to Purchase — presented by Maggie Hatfield from on Vimeo.

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