Social media case study from Suraya Bliss and Dave Tovar of Walmart

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

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Walmart’s Suraya Bliss, Sr. Director of Corporate Web Properties and Digital Technologies, along with Dave Tovar, Sr. Director of Digital Communications and PR, shared how they’re seeing success using social media internally in their BlogWell presentation, “Engaging with Massive Audiences,” including how 90% of Walmart’s associates are returning to their internal community, “mywalmart.com,” every 10 days.

In addition to how they’re using social media internally, Suraya and Dave also discussed the impressive results they’ve seen since allowing comments and reviews on Walmart.com, how they’re using social media to engage journalists and stakeholders at shareholder meetings, and how their Check Out blog has been able to share some of the unique stories about Walmart and the products they carry.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

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