This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. The best BtoB word of mouth marketing techniques are all fairly simple and inexpensive (like most word of mouth). Look…
Winners of the revised edition of Andy’s best-seller on word of mouth marketing
A big congratulations to Vicky Hennegan, Nick Scarpino, Tim Bursch, Scott Davila, Michael Steedle, Derek Smith, Cristhian Mestre, Katia Adams, Monica Ginder, and Sara McVey. You folks have won a limited edition, super-secret copy of the revised edition of Andy’s Word of Mouth Marketing: How Smart Companies Get People Talking. If you’re one of the…
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From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…
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From the book: WOM works for Business-to-Business, too
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. One of the most common questions we get is: Does any of this WOM stuff work for BtoB marketers? The…
From the book: New word of mouth case study on Levenger
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’ve highlighted a different case study each day this week, and are rounding…
From the book: New word of mouth case study on Microsoft
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Microsoft…
