Issue #113: Word of Mouth for a New Product

Learn to get people talking about your new product:
1> Get fans involved before the launch
2> Get samples in the hands of talkers
3> Get tools for talking to early adopters

1> Get fans involved before the launch

People love things they help build, so create ways to get your fans involved in the development phases. Give them beta versions, create discussion boards, and reward anyone who discovers an error or opportunity for improvement. Give these folks the early passes, first tastes, and behind-the-scenes looks to help them talk.

2> Get samples in the hands of talkers

People can't spread word of mouth about something they've never tried. Find your talkers and get your new product in their hands. Encourage them to test it, review it and give them extras to give away.

3> Get tools for talking to early adopters

Early adopters are some of the most eager talkers. Support their offline word of mouth efforts by supplying them with tell-a-friend forms, extra catalogs, and coupons for friends. Online, offer links to forums for posting reviews and access to communities to help future customers.

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