How Ramon De Leon Engages in the Nonstop Online Conversation About Domino’s

Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience.

In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways he features and rewards his loyal customers, and his rules for social media engagement.

A few ideas you’ll learn from Ramon:

  1. How to distinguish yourself (and brand) in the social media crowd
  2. How to encourage sharing by giving fans the tools and motivation to post photos and videos
  3. How to make your customers feel special by featuring them in your marketing, inviting them to behind-the-scene experiences, or simply responding to their tweet

Watch Ramon’s presentation:

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