In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments.
They did it largely through the power of word of mouth. Here's how:
1> Dave and Justin went online and found everyone who publicly claimed they loved bacon (37,000 on MySpace alone). They engaged them, befriended them and put the product in their hands.
2> There's a simple way to share on every page of the Bacon Salt website.
3> They participate in key social networks, including Facebook, MySpace, Twitter and YouTube.
4> Their story is simple: Makes everything taste like bacon.
The Lesson: Word of mouth can grow your business very quickly on very little money. Find your fans, engage them and help them spread the message.
