Free upgrades will get your customers talking

Check out the note we got from PrintingForLess.com:

Good news: we have shipped your business card order a day early!

Project Name: 2009 Business Cards

Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should be delivered by 01/29/2009.

Please note that this special service is at no additional cost to you. It is simply our way of saying thank you for being our customer.

And they follow it up with this:

We are constantly striving to improve our service. If there is anything that we can do to make your experience better, please let us know.
And if you’ve enjoyed working with us, please tell your business colleagues about PrintingForLess.com. Word-of-mouth referrals mean a lot to us.

The Lesson: Surprise your customers with a free upgrade and then remind them how important their referrals are to you.

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