Free upgrades will get your customers talking

Check out the note we got from

Good news: we have shipped your business card order a day early!

Project Name: 2009 Business Cards

Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should be delivered by 01/29/2009.

Please note that this special service is at no additional cost to you. It is simply our way of saying thank you for being our customer.

And they follow it up with this:

We are constantly striving to improve our service. If there is anything that we can do to make your experience better, please let us know.
And if you’ve enjoyed working with us, please tell your business colleagues about Word-of-mouth referrals mean a lot to us.

The Lesson: Surprise your customers with a free upgrade and then remind them how important their referrals are to you.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More