Guest Genius

Corporate Blogger: Angel or Demon? Guest Blogger – Valeria Maltoni, SunGard

(Members of the Blog Council lead corporate blogging and social media at large corporations. We are delighted to share their thoughts on blogging from the corporate perspective. This post is the guest author’s personal opinion.) I recently presented to the 2008 MIMA Summit on the topic of corporate blogging. Of the many thoughts I presented,…

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Q&A with a Corporate Blogger: Lindsay Lebresco, Graco

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Lindsay Lebresco,…

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Q&A with a Corporate Blogger: Ken Kaplan, Intel

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Ken Kaplan,…

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Q&A with a Corporate Blogger: Tim Collins, Wells Fargo

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Tim Collins,…

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Q&A with a Corporate Blogger: Hilary Weber, Kaiser Permanente

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Hilary Weber,…

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Q&A with a Corporate Blogger: Debbie Curtis-Magley, UPS

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Debbie Curtis-Magley,…

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Q&A with a Corporate Blogger: Nick Ayres, The Home Depot

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.   Nick…

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Q&A with a Corporate Blogger: John Earnhardt, Cisco

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. John Earnhardt,…

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