A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.
Ken Kaplan, Broadcast and New Media Manager for Intel
Describe your role in the social media efforts at Intel?
I work as the Broadcast and new media manager for the Global Communication Group, where I help with storytelling strategy, production and online participation.
What do you love most about your job?
Getting to work with talented people from across the company who are passionate and believe in Intel’s spirit of innovation.
What is the biggest challenge you face with social media?
There are so many things we could do…..
What advice do you have for marketers just beginning to utilize social media?
Value sharing and authenticity. Find mentors or role models. Dive in and participate. Ask for help, never stop learning and keep sharing your experiences.
What are your three favorite blogs?
Well….Twitter!
Jeremiah Owyang — Understanding the present and understanding the future of social computing’s impact on business
Seth Godin — Keeping the mind sharp and on the razor’s edge
UMPCPortal.com — Building a community by focusing on interest in the evolution of small, mobile Internet devices
Meet Ken at BlogWell on October 28 in San Jose, where he will be presenting a case study on the four phases of "Intel Inside Social Media."
Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $200.
BlogWell is presented by GasPedal and the Blog Council.
