Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST? Since 2005, when my organization, BlogHer, held…
Guest Genius: David Meerman Scott
Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:David Meerman ScottBestselling author of "The New Rules of Marketing & PR" NOBODY CARES ABOUT YOUR PRODUCTS (EXCEPT YOU) Let’s be honest, OK? …