MarketingVox“Sampling (Instantly!) Boosts Awareness, Purchase Propensity"Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link) Gord Hotchkiss, MediaPost Search Insider"Questioning the Power of the Influencer"Always providing valuable insight…
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BlogWell, Oct. 28: Practical how-to advice on corporate social media
BlogWell: How Big Companies Use Social Media October 28, San Jose http://gaspedal.com/blogwell Unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Learn more about measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries and creating great…
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Goodbye, Farewell, and Amen
From left to right: Madison Case, Annie Hauser, Katie Crain, Andy Sernovitz, Ari Olswanger, Evette Tan, and Brooke Randel “Look, I know how tough it is for you to say goodbye, so I’ll say it. Maybe you’re right, maybe we will see each other again, but just in case we don’t, I want you to…
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Daniel Pink’s “Johnny Bunko”
We were blown away with Johnny Bunko by Daniel Pink. It is absolutely the best career advice we’ve ever seen. It should be required reading for every college freshman and career changer. Daniel was kind enough to send 10 autographed books our way, which we gave away to some lucky winners. The Adventures of Johnny…
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Help us raise a ton of cash for charity
We want to raise a TON of money for some deserving charities. So we put a few Blogwell tickets up for auction on eBay. Check it out:http://www.gaspedal.com/blogwell/charity This week’s charity is the National Multiple Sclerosis Society. Other auctions coming up will benefit Heifer international, AmeriCares, Dana-Farber Cancer Institute, The Jimmy Fund, and MusiCares Please bid…
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People LOVE the Word of Mouth Marketing Crash Course
Sign up today for the Word of Mouth Crash Course. You’ll get more leads, more sales, and more publicity within days: "I got more fresh WOM ideas in one day than I have the entire year." — Brent Shelton, fatwallet.com "Easy to digest, comprehend, and translate to any service or product or any size…
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Guy Kawasaki’s “Reality Check”
When Reality Check first came out in October of 2008, our lucky winners were among the first to read the book. About the book: If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make…
