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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Getting your biggest influencer talking: Helping your CEO use Twitter

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. We’ve welcomed a new President and CEO to Canada at Molson Coors, Stewart Glendinning. Interestingly enough he had a Twitter profile established when he arrived but it had little to no activity. When he started with us, Stewart was truly intrigued…

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Communicators vs. Conversationalists

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. As public relations professionals, we’re often challenged within our organizations to put together the comprehensive communications plan. Something big is going to happen and we need to prepare the messages, scope out what we think might be key questions, come up…

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Don’t just listen: Join the word of mouth conversation

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. Have you ever been sitting on the subway and heard two people talking about something you have knowledge about and just know that they have the facts wrong? Or perhaps it’s at the dinner table with family and relatives waxing on…

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How Molson Coors turns doubters into advocates

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. On occasion in social media, our team will bump into comments that suggest that Molson Coors is “less than” what craft or micro brewers can produce. I am always respectful of opinions that are expressed — but, I just can’t accept what is really…

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Are your employees starting conversations about your company?

Who are you? I’m Ferg Devins from Molson Coors. That’s the way I introduce myself no matter who I meet. Even when I’m meeting someone I know and haven’t seen for a while — I’m always branding myself with the company name. Why the company? Frankly, I’m not talking about the street corner on Sunday…

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