Beloved companies know that the outcome of their decisions and their actions reveal who they are and what they value. Companies who decide to believe make belief a competency of their business, people, and operation.
Are you a company of believers?
Review the ten actions of believers. Can you say yes to each action?
1. Make employee selection a priority.
You extensively screen and select people who share your organizational values.
2. In decision making, yield to employees’ natural instincts to do the right thing.
You believe employees will live by the values, spirit, and passion for which they were chosen.
3. Invest heavily in training and development to prepare and enable peak performance.
You trust prepared employees.
4. Reward and recognize employees for innovation, ingenuity, and thinking on their feet.
You reinforce your belief in employees.
5. Elevate the dignity of employees by removing unnecessary rules and policies.
You release control so employees can innovate and solve problems.
6. In customer relationships you honor the dignity of customers.
You strive to remove policies and procedures that protect “us” from “them.”
7. Actively decide to be transparent with customers.
You believe that trust is reciprocated. You suspend the fear of sharing information.
8. Believe customers are an asset, not a cost center.
Your decisions and choices are guided by investing in customer relationships.
9. Use your own products and services and interact with customers.
You eliminate detachment and cynicism by personally connecting to your customers’ experience.
10. Believe in the truth of your customers’ words.
Customer feedback fuels your business. You trust current customers to guide future customers.
The actions of belief, such as trusting and honoring employees and customers, bonds people to a beloved company.
Believing is a unique and special characteristic that sets beloved companies apart. It makes them human.
- Beloved Companies Deliberately Build a Company of Belief
- How Belief as a Core Competency Drives Business Growth