Tag Archives: goal

How TOMS, Patagonia, and Volvo earn word of mouth with cause marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product benefits and deliverables only get you so far in word of mouth marketing. Maybe your stuff is boring, or, after a while, everyone…

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10 things companies with loyal customers do

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies know that the outcome of their decisions and their actions reveal who they are and what…

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Purpose in the social era shapes more than message

This is a guest post from author, corporate director, and TED speaker Nilofer Merchant (a.k.a. the Jane Bond of Innovation). Purpose is arguably what distinguishes successful businesses with exponential impact from the rest. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell. Meaning…

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Purpose: The fundamental ingredient of all successful communities

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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