Tag Archives: mission

How TOMS, Patagonia, and Volvo earn word of mouth with cause marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product benefits and deliverables only get you so far in word of mouth marketing. Maybe your stuff is boring, or, after a while, everyone…

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10 things companies with loyal customers do

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies know that the outcome of their decisions and their actions reveal who they are and what…

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3 word of mouth lessons from short shorts

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Chubbies is a clothing retailer for men that sells the brightly colored short shorts you’d see dudes wearing at frat parties, on boats, and…

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Do customers look forward to seeing you?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Umpqua Bank is committed to delivering an experience customized for each customer. Umpqua’s executive vice president of “cultural enhancement”…

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How myths can inspire community members

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is all about: its purpose, its beliefs, and its actions. Regular stories that relate things like events and achievements…

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Purpose: The fundamental ingredient of all successful communities

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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