[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
Once you’ve identified your talkers, your next mission is to help them share, forward, retweet, like, and pass along. Keep these fundamentals in mind when you’re getting started:
1> Make it really easy
2> Make it fun
3> Make it worth it
1> Make it really easy
Want to motivate your talkers? Start by getting rid of all the things that make sharing difficult. Put your content in an email (still the easiest way to share), give them ready-to-paste text, and remove all the barriers to re-posting and forwarding. You work so hard to make great content, so why make your talkers work so hard to share it?
2> Make it fun
If you’re not having fun, you’re not doing it right. May your handouts be goofy, your emails weird, and your events a little bizarre. Think you can’t do it? Trust us, if a canned food drive can be this much fun, there’s hope for you too.
3> Make it worth it
Hitting retweet on Twitter seems simple enough for fans to do — but it still takes effort, and they’re already bombarded by a zillion other requests from similar brands. Get them forwarding, sharing, and hitting “like” by giving them the fundamental benefits that drive word of mouth: the opportunity to look smart (helpful tips and tricks), connected (insider information), or generous (discounts they can share).
