3-Minute WOM Lesson: How to create offline word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

In this issue, Zoocasa’s Head of Magic, Saul Colt, shares his three tips on creating offline word of mouth:

1> Sometimes less is more
2> Communicate rather than sell
3> Ask people to spread your message
4> Saul’s live Supergenius preview

You can see Saul — as well as 30 other brilliant word of mouth marketers — live at GasPedal’s Word of Mouth Supergenius on December 16 in Chicago. This “How to be Great at Word of Mouth Marketing” Conference features 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

1> Sometimes less is more

People will talk about you more when you don’t talk so much about yourself. Saul says it’s a lesson he learned long ago in school when he didn’t tell people about the girls he kissed, and yet the news somehow spread like wildfire. The lesson still applies today for Saul (the marketing aspect of it, anyway), and he says the more you keep your mouth shut, the better you’re doing.

2> Communicate rather than sell

Always try to connect with the consumer on more than just a business level. As Saul says, business actually begins when you stop selling. Try what Saul and his team at FreshBooks did by getting creative to connect with customers through simple parties, meeting with them whenever you travel, or doing funky stuff at traditional tradeshows.

3> Ask people to spread your message

Once you’ve created the takeaways, interesting information, or bizarre content, help it spread by asking people to share it. Sometimes even the biggest fans don’t know how to talk about you or how important their word of mouth is to you. A polite request or a little nudge encouraging fans to share your stuff should be a core component of everything you do.

4> Listen to Saul’s live Supergenius preview

Hear Saul expand on his big ideas for creating offline word of mouth, as well as reveal his word of mouth superpower here:

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