3-Minute WOM Lesson: 3 simple ways to get more testimonials

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Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter if you’re a one-location restaurant or a billion-dollar BtoB brand — testimonials will help you make more sales. Three quick ways to get more of them:

1> Your feedback forms
2> Your unsolicited praise
3> Your loyal fans

1> Your feedback forms

Make the most of the times you’re already asking for feedback (because you are asking for feedback, right?). After the section on your form where people can leave their comment, add a checkbox that says something along the lines of, “Yes, I give you permission to use this in your marketing materials.” Even if just a small percentage of customers check the box (though it’ll probably be much higher than that), you’ll instantly get more testimonials you can immediately put to use.

2> Your unsolicited praise

Keep your eyes open for all the unsolicited praise from happy customers. You’ll often find it in blog posts, in emails from customers, or in everyday conversations. When you see or hear it, simply ask if you could quote them on it.

3> Your loyal fans

It is absolutely OK to ask your happy customers for a testimonial. Most of them won’t think to do it on their own — they don’t realize how much it could help you. Think about it: If you’ve done all the other stuff it takes to earn great testimonials, you’ve probably got a bunch of customers who would happily do it.


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