3-Minute WOM Lesson: 3 simple ways to get more testimonials

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter if you’re a one-location restaurant or a billion-dollar BtoB brand — testimonials will help you make more sales. Three quick ways to get more of them:

1> Your feedback forms
2> Your unsolicited praise
3> Your loyal fans

1> Your feedback forms

Make the most of the times you’re already asking for feedback (because you are asking for feedback, right?). After the section on your form where people can leave their comment, add a checkbox that says something along the lines of, “Yes, I give you permission to use this in your marketing materials.” Even if just a small percentage of customers check the box (though it’ll probably be much higher than that), you’ll instantly get more testimonials you can immediately put to use.

2> Your unsolicited praise

Keep your eyes open for all the unsolicited praise from happy customers. You’ll often find it in blog posts, in emails from customers, or in everyday conversations. When you see or hear it, simply ask if you could quote them on it.

3> Your loyal fans

It is absolutely OK to ask your happy customers for a testimonial. Most of them won’t think to do it on their own — they don’t realize how much it could help you. Think about it: If you’ve done all the other stuff it takes to earn great testimonials, you’ve probably got a bunch of customers who would happily do it.

email

Tags: , , , , , ,

Trackbacks/Pingbacks

  1. Simple Ways to get More Testimonials | Goddard School Franchise - May 20, 2011

    […] Originally published by GasPedal May 17, 2011 […]

  2. 3-Minute WOM Lesson: How some testimonials are better than others - May 24, 2011

    […] week we talked about how to get more testimonials. This week, it’s all about how to find and feature the very best […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again