Word of Mouth Tip #42: Bring people together

You get an instant WOM-bump when you bring your fans together.

Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth.

How a word of mouth supergenius does it:

As they launch their new Reveal Spray Mop, Newell Rubbermaid is partnering with House Party to coordinate a bunch of in-home get-togethers for fans to try out the new gadget.

Fans can apply to host a party and, if selected, receive helpful stuff to test out the mop including a free one for them, cleaning supplies, and coupons for guests.

House Party does a great job of making this easy for brands — but if you’re on a tighter budget, Meetup.com can also be an effective tool for organizing your fans around a series of events.

Learn more: Newell Rubbermaid’s Blog

Disclosure: Newell Rubbermaid is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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