Tag Archives: newell rubbermaid

Word of Mouth Tip #42: Bring people together

You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…

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Social media case study from Bert DuMars of Newell Rubbermaid

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Upcoming GasPedal events

12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here 12/17 Newell Rubbermaid: Social media from a multi-brand…

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Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell

2:10 — Andy Sernovitz introduces Bert DuMars, Newell Rubbermaid’s VP, E-Business & Interactive Marketing. 2:13 — Bert presents GigaTweet, which shows the number of real-time tweets going on right now, and says we live in an amazing time. 2:13 — Bert: When we look at social media marketing, it’s very simple: test and learn. Everyone…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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