Word of Mouth Tip #32: Give fans a simple way to get involved

Getting fans involved is a great way to help them build ownership in what you do — but you can’t always expect them to drop everything and take up your cause or feel comfortable actively participating in a sensitive issue.

For the fans who aren’t ready to march down the streets for you or submit detailed feedback on your latest widget, try starting them out by giving them a few simple options to take action.

How a word of mouth supergenius does it:

Did you know Barbie has had over 120 careers throughout the years?

And this year, Mattel is opening up the ballot to fans. With two simple clicks — no usernames, passwords, or forms to fill out — anyone can vote for Barbie’s next profession. Choices include an environmentalist, a surgeon, an architect, a news anchor, or a computer engineer.

While simple — it’s more than a generic opinion poll. It’s an opportunity for a fan to share their input on a piece of the brand they love. It’s also an easy topic for everyone to get involved in, and even includes a little built-in friendly competition.

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