Tag Archives: Mattel

WOM Tip #127: Your old stuff can make new product launches more buzzworthy

Launching a new product is always a great way to get people to talk about your stuff. It’s also a great opportunity to show off your personality and boost your word of mouth. One way to do it: Have fun with the old stuff before it goes away. Before launching Barbie’s new, high-tech dollhouse later…

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Video: How Mattel got fans voting for Barbie for president without traditional advertising

As a celebrity, Barbie has to stay culturally relevant. As an icon, she has to represent girls doing amazing things. That’s why it seemed natural that she would run for president last year. But to make this one-off campaign into continually engaging content, Mattel turned to social media. Social Media Managers Travis Harding and Jessica…

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How Mattel engaged kids of all ages via social media — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Word of Mouth Tip #32: Give fans a simple way to get involved

Getting fans involved is a great way to help them build ownership in what you do — but you can’t always expect them to drop everything and take up your cause or feel comfortable actively participating in a sensitive issue. For the fans who aren’t ready to march down the streets for you or submit…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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