Word of Mouth Tip #28: Give people a reason to visit your website

The folks at Google tell us there are (by far) more unique URLs in the world than there are people.

Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for opportunities to earn referrals to their site.

How a word of mouth supergenius does it:

Take a quick look at this simple catalog page for Fujifilm’s binoculars.

Nothing too special. So why did it end up landing on popular sites like Reddit and launch a hunt to solve a mystery?

As it turns out, it’s the page’s source code that caused all the fuss.

Hidden beneath an otherwise bland catalog page is a series of wildly bizarre chunks of HTML code. (View the source code by right-clicking on the page and then selecting “View Page Source.” Scroll down to see the crazy code.)

And as it turns out, it’s not just a bit of random madness from a crazy programmer. It’s actually a representation of a mountain range near their headquarters. Read all about it here.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More