Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you

When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter.

Do something extra to welcome these referred customers. Make them feel like a special guest — like they’re already part of the family.

How a word of mouth supergenius does it:

Hugh MacLeod sends out a fantastic daily cartoon through his “Hugh’s Daily Cartoon” newsletter.

Hugh’s work is popular and often forwarded — lots of people tell their friends to sign up for his newsletter. So he created a simple, special landing page to welcome them. It reads:


One of your friends sent you the link to this page, and so here you are. Welcome!

My name is Hugh. I’m  a cartoonist. I have a newsletter, “Hugh’s Daily Cartoon”, which I send out five mornings a week (Sign up below). A wee chuckle in your inbox, to start your day off on the right foot (so to speak).

Actually, it’s a little bit more than that. I try to make cartoons that provoke, make people think, make people feel motivated. Carpe diem etc.

Anyway, it seems your friend wanted to turn you onto all this, so I hope you will subscribe.

P.S. Check out the special artwork Hugh did for our conference.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More