Word of Mouth Tip #16: Give people something to show a friend

Don’t let your customers leave without giving them something to show to a friend.

In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask, “Hey, where’d you get that?”

How a word of mouth marketing supergenius does it:

Fatburger has turned their entire “Triple King Challenge” into one giant word of mouth trigger. The contest alone — where contestants eat 1.5 pounds of meat — is a fun and buzzworthy promotion, but Fatburger ensures everyone talks about it with all the triggers that go with it:

  • Winners get a certificate of achievement which get posted in dorm rooms and in offices
  • Winners get a T-shirt and bumper sticker, which help talkers start conversations with strangers
  • Winners get their picture on the wall, creating another reason for fans to brag and bring in their friends

PS – They don’t call it a “challenge” for nothing. Here’s what you’re taking on.

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More