Tag Archives: WOM Tips
Blog, Books, Downloads December 21, 2012

Free download: Excerpt from “Likeable Business” by Dave Kerpen

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According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…

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Case Studies, WOM Tips February 21, 2012

Word of Mouth Tip #12: Make it easy for people to steal your logo

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When someone is about to write an article about you, blog about you, or mention you in a newsletter, there’s a good chance they’ll look to your website to use your logo. This is great, as long as the image looks like it’s supposed to. But too often, companies make it difficult by burying the…

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Case Studies, WOM Tips February 5, 2012

Word of Mouth Tip #16: Give people something to show a friend

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Don’t let your customers leave without giving them something to show to a friend. In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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