Word of Mouth Research: Study shows email is still the king of sharing

In a study using their own data, SocialTwist — makers of referral widgets — found that 59% of all shares were done via email, compared to 25% via instant messenger and just 14% via social networks like Twitter and Facebook.

SocialTwist’s widgets are often used on blogs, news sites, online contests, rewards programs — anywhere online content can be shared — and feature basic similarities to tools like ShareThis or AddThis. Their study, SocialTwist Social Media Sharing Trends 2009, is based on more than 2 billion shares through their widgets.

Other findings from the study:

  • At 26% of all shares, Yahoo mail is the most popular channel for SocialTwist users
  • 79% of SocialTwist social media shares occur through Facebook, while Twitter sees only 5%
  • At 2% of all shares, bookmarking sites are among the least popular way share content

See the full study: Click here

More analysis from word of mouth supergenius Jason Falls: Click here

Disclosure: The folks at SocialTwist power a few of our programs, including our Word of Mouth Book Club.

Tags: , , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More