Tag Archives: Social Media Explorer

Word of Mouth Research: Study shows email is still the king of sharing

In a study using their own data, SocialTwist — makers of referral widgets — found that 59% of all shares were done via email, compared to 25% via instant messenger and just 14% via social networks like Twitter and Facebook. SocialTwist’s widgets are often used on blogs, news sites, online contests, rewards programs — anywhere online content…

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Jason Falls: How to Create and Promote Your Blog — live from Word of Mouth Supergenius

11:15 — Bergen Anderson introduces Social Media Explorer Jason Falls. 11:16 — Jason, “This presentation won’t blow you away because this ain’t rocket surgery, it just requires you to stop, think, apply” 11:18 — Word of mouth marketing for your product and your blog are different. Your blog is an entity of itself, and it…

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3-Minute WOM Lesson: How to create and promote your blog

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Social Media Explorer Jason Falls shares his tips on creating and promoting your blog: 1> Forget the rules 2>…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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