Tag Archives: Forrester

Why a fantastic customer experience matters

Forrester VP and Practice Leader Moira Dorsey and customer experience expert and author Kerry Bodine explain that we’ve entered the “Age of Customer Experience.” Unlike years past, companies need to focus on their customers more than any other part of their business to succeed. They share how companies like USAA, Apple, and Southwest Airlines save…

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Word of Mouth Research: 1 in 3 online Americans is considered a “Conversationalist”

A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week. The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists. Findings from the…

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Word of mouth research: Social media spending outpacing other interactive channels

Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week. Other findings include: At 27%, mobile marketing will be the second-fastest-growing budget item At 17% CAGR…

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Word of mouth research: Social media participation sees significant jump

According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators. In fact, the only category to see…

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Word of Mouth Marketing Research: BtoB blogging successful, Forrester reports

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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