A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week.
The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists.
Findings from the study:
- 70% of Conversationalists are age 30 or older
- Conversationalists are 56% female, are more likely to have a degree, and have slightly above-average household incomes
- Only about 17% of U.S. adults do not participate in online social media
