Word of Mouth Research: 1 in 3 online Americans is considered a “Conversationalist”

A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week.

The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists.

Findings from the study:

  • 70% of Conversationalists are age 30 or older
  • Conversationalists are 56% female, are more likely to have a degree, and have slightly above-average household incomes
  • Only about 17% of U.S. adults do not participate in online social media

Learn More: MediaPost | Forrester

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