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Word of Mouth Geniuses of the Week

David Armano, Logic + Emotion"Unconventional Marketing"One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link) Gary Vaynerchuk, gary Vay-ner-chuk"You Down with ROI? Yeah You Know Me"Gary’s fired up about word of…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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