Tag Archives: nonprofit

Word of Mouth Tip #85: Having a little fun makes it easier to talk about serious topics

You may see your cause as the most important thing in the world — and your followers may too — but that doesn’t automatically make it easy to talk about. Diseases, war, political issues, and controversial topics are often tough topics to talk about. Even if everyone at the party hopes for peace in Darfur, nobody feels like…

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Issue #138: Word of mouth for tough topics

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Disease, war, famine, political issues — they’re all serious, difficult topics to bring up. But that doesn’t…

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Word of mouth fundraising: This Book Will Be Famous

When Asi of No Man's Blog and Nicky of Monster-Munch wanted to raise money for NSPCC, an organization devoted to ending child abuse, they came up with a unique word of mouth / 6 degrees of separation project entitled, "This Book Will Be Famous" — a handmade book designed to be passed around. Here's Asi's…

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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