Tag Archives: burger

WOM Tip #462: One simple change can refresh the conversation about your stuff

Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about. But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King…

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3 buzzworthy displays that don’t cost a thing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all…

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