Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about.
But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King Japan made their sandwiches black.
Photo from Sploid.
Using smoked bamboo and squid ink, they dyed the buns, cheese, and sauce black to turn their burgers into a spectacle. It’s one simple change that’s just crazy enough that we bet a bunch of people brought their friends to a Burger King just to try it.
Remember this word of mouth marketing basic rule: Be interesting. Take a normal product and make it big, fuzzy, tiny, unexpected — whatever it takes to start conversations.
