Sony sells their waterproof Walkman headphones submersed in a water bottle. With one glance, you can immediately tell what makes their product remarkable. They don’t need clever copy or flashy design — they just put their headphones in a water bottle in a vending machine.

WOM Tip #441

Photo from The Dieline.

The best word of mouth stories are the short, simple ones. How can your package help you get to the point?

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