Tag Archives: bottle

WOM Tip #441: Make your packaging your word of mouth story

Sony sells their waterproof Walkman headphones submersed in a water bottle. With one glance, you can immediately tell what makes their product remarkable. They don’t need clever copy or flashy design — they just put their headphones in a water bottle in a vending machine. Photo from The Dieline. The best word of mouth stories…

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WOM Tip #187: Put their name on your stuff

For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…

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