With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important.
For example, Word of Beer fans get a club T-shirt for every 50 new beers they try and an embroidered polo shirt after 250. That’s on top of all of the branded mugs, plaques, and stickers they give out for smaller accomplishments. And people take pictures with them on vacation, jumping out of planes, and at other bars because WOB features them in a gallery on their website.
If you ask a WOB enthusiast about it, they might also show you their app, which keeps track of all of the beers they’ve tried, which ones they suggest, and how close they are to their next goal.
That’s a lot of World of Beer stuff that turns a loyal customer into a well-equipped advocate. What can you do to help your customers feel like an ambassador for your brand?
