Tag Archives: bar

3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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WOM Tip #436: The best word of mouth stories go against the grain

Every year during the South by Southwest conference, thousands of Austin businesses let big companies sponsor events at their venues to get more customers to come through their doors. The conference is brining tons of people to town, so why not give them a reason to come inside your store too? It seems like a…

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What are your three types of ice?

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Getting attention for you and your message is tough. You need something…

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3 ways to spread word of mouth for your niche group

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Niche groups are powerful. People who join smaller groups for specific interests are different from other fans because they’re not just chasing a trend…

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WOM Tip #341: More loyalty perks mean more opportunities for word of mouth

With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important. For example, Word of Beer fans get a club T-shirt for every 50 new beers they…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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