Tag Archives: t-shirts

WOM Tip #341: More loyalty perks mean more opportunities for word of mouth

With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important. For example, Word of Beer fans get a club T-shirt for every 50 new beers they…

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3 buzzworthy displays that don’t cost a thing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all…

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WOM Tip #159: Make your packaging a conversation-starter

Your shopping bags and product packaging are little billboards that your customers carry around advertising your stuff. But if they’re throwing them away once they get home, that word of mouth opportunity only lasted for the duration of their trip home. You can make more opportunities for people to talk about your stuff by making…

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Honor what customers care about

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because…

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Case Study: Threadless

2:10 — Cale Johnson introduces Threadless‘ CMO, Cam Balzer. 2:11 — Will take us through the key drivers that have brought success — create products that people like to wear, products that become icebreakers. 2:12 — When you involve a community in creating your products, awesome things happen. A global community of designers submit designs…

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