Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff.

Here’s how it works: People love to talk about themselves, their friends, and their family much more than they like to talk about you. If you make your word of mouth message about these people, they’ll have a bigger motivation to start conversations.

SlideShare did it when they featured one of our presentations on their homepage, but they didn’t stop there. They emailed us about it and then encouraged us to tell our friends — not so that they could get more traffic, but, as they wrote, to help us get more views. (See the P.S. below.)


The wording in SlideShare’s simple suggestion made the message about promoting our accomplishment, not their site (and we took that suggestion). How can you give your fans a win they can tell their friends about?

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