Tag Archives: recognition

Skills that drive culture change for the customer

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. There are skill sets specific to driving culture change that need to be present when doing this customer experience…

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WOM Tip #191: Give them an accomplishment to share

Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they…

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Protect your ambassadors

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Ambassadors. They go by many different names these days. Some…

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Issue #128: How to thank your talkers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By getting good at making your talkers feel appreciated and recognized, you’ll find they talk about you…

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