Tag Archives: chocolate problem

4 of the best ways to solve the “Chocolate Problem”

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your product is great, you’ve got plenty of fans, and no problem with visibility. But like chocolate, everyone already knows about your stuff, and…

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WOM Tip #187: Put their name on your stuff

For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…

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3-Minute WOM Lesson: How to overcome the chocolate problem

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves chocolate, but when was the last time you ate some and ran to the phone…

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3-Minute WOM Lesson: 3 common problems facing word of mouth marketers

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth is the result of hard work and the ability to overcome these common problems: 1> The matchbook problem…

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