Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer service.

When this customer left his razor handle behind at a hospital, he wrote to the guys at Dollar Shave Club to see if he could purchase another (with your subscription, they’ll send you one free razor handle and then it’s just replacement blades from then on).

But instead of making a couple dollars off of him for a new handle, they made a loyal customer for life by immediately sending him one for free — no questions asked, and no forms to fill out. He was so impressed that he wrote to The Consumerist about it.

“No charge, no questions, no hassles,” he writes. “That’s why I’ll probably continue to be a Dollar Shave Club member forever… It’s another example of exemplary Customer Service and why companies who offer such make it and those who don’t, well… don’t.”

This transaction probably cost Dollar Shave Club a couple of bucks, and the customer would’ve gladly paid the fee — but it’s not the money that matters. What’s remarkable is that Dollar Shave Club proved that their subscribers are worth more than the cost of a replacement handle. That’s an investment that makes customers feel important — and an investment that starts conversations.

P.S. If you missed Dollar Shave’s epic video or just forgot how awesome it was, here it is again:

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