Your fans are already looking for ways to connect with you and with each other. If you can make a place for that to happen, you can foster a ton of word of mouth and passionate conversations about your brand.

Best Buy knew they had some passionate fans. Their Reward Zone members had pretty impressive numbers when compared with Best Buy’s average customer. They shopped 5-14 times more often, spent 12 times more, and stuck around much longer than any other group.

According to Best Buy’s Director of Social Media and Engagement, Jamie Plesser, they decided to get their Reward Zone members talking with them and each other through social media. He details some of their goals for creating an engaging experience by combining high involvement and fun stuff.

In his presentation, Jamie also explains:

  • Why exploration is more important than transactions in the social sphere
  • How social media delivered to Reward Members what they love the most
  • Why they want to make their Rewards social program a one-stop shop

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