Tag Archives: Dollar Shave Club

3 word of mouth marketing tips for startups

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1….

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WOM Tip #193: Small gestures are great word of mouth investments

Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer service. When this customer left his razor handle behind at a hospital, he wrote to the guys at Dollar Shave Club to see if…

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5 ways to generate WOM for a boring product

This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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