Tag Archives: details

Little things make a big customer experience difference

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. When I shot this episode of Jay Today (my thrice-weekly, three-minute…

Read More Comments Off on Little things make a big customer experience difference

Word of mouth details you almost missed

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you read our newsletter, you know that we’re big on details. Carefully thought out details start conversations because they can be surprising, they…

Read More Comments Off on Word of mouth details you almost missed

How small details earn big fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Attention to detail is a competitive edge for some of the most beloved companies in the world. It’s why the folks at Disney World…

Read More 1 Comment

5 keys to great storytelling: Lessons from Barbara Corcoran

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Barbara Corcoran wore a bright red…

Read More 1 Comment

3 ways to wow your customers with personalization

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Smart marketers know that the more you know your customers, the better you can appeal to them. But when companies go the extra mile…

Read More 1 Comment

How to focus on the details that start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We often tell our readers to sweat the details, to look for the small stuff that can make a big difference for their customers…

Read More 1 Comment

WOM Tip #181: Point out the little details that make you different

If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…

Read More Comments Off on WOM Tip #181: Point out the little details that make you different

Is your business covered in Scotch Tape?

This guest post is from Andy Nulman, President of Just for Laughs. It was a late summer weekend, and I spent most of it walking downtown — which is why today I come to you with the confession that I hate Scotch Tape. Yes, a strange confession. But not without justifiable explanation. In countless store windows,…

Read More Comments Off on Is your business covered in Scotch Tape?
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More